RESEARCH EXPERIENCE:
More than 20 years of Market research experience in operations- having worked in the areas of Consumer research, corporate research, Industrial research, Social research &, Advertising research. Was head of operations for leading International Market Research agencies.

• TNS-MODE: (1984-1990) left the company as its Operations Controller.
• FEEDBACK :( 1990-1995) As Operations Manager.
• AC NIELSEN: (1995-1997) As Regional Manager Operations.
• PATHFINDERS INDIA (1998-2001) As General Manager Operations.

(Since 2002 as managing partner for Market Research & Information Group which is independently handling Market research & consultancy projects).

MARKET RESEARCH ASSIGNMENTS UNDERTAKEN:

- Product test, Usage & attitude and Brand Image studies on FMCG-child care, Hair care, health care, skin care, Oral care, Personal care, home care, Consumer Durables, Automobiles, Publication, Confectionery, Beverages, etc.

-Observation studies

• - At point of purchase
• - At homes, on Skin Care, child care, laundry cleaning habits etc.

-Mystery shopper studies for

• - Cars
• - Computers
• - Consumer durable

- Auto clinic (Car/2wheeler)
- Tracking studies
- Customer satisfaction studies
- Price sensitivity studies (Cars, 2wheelers, FMCG etc.)
- Day After Recall (DAR) /Week after Recall (WAR) studies
- Retail Audits
- Study to understand habits and usage of Almonds in the Indian diet
- Census study in Delhi among all types of shops stocking bakery & Confectionary Products.
- Study to understand triggers and barriers to mobile communication
among lower S.E.C and income group
- Census study among Pharmaceutical distributor in Delhi, Punjab, Rajasthan,
Haryana & UP.
- Study to analyze the current conventional & Hybrid rice seeds market in terms of current usage, motivators/growth drivers and barriers towards Hybrid rice.
- On-line studies on

• - Current social issues(Valentine day celebrations, extra marital affairs).
• - Readers opinion for a specific publication for a media house.

INDUSTRIAL & B2B EXPERIENCE

- Study to understand solid waste management & logistics support required by all units in the industrial areas of Haridwar & Pantnagar.
- Customer satisfaction study for a manufacturer of following Products-Transmitters, Converters, Micromotion & flow meters, Online Liquid and Gas analyzers
- Customer satisfaction study among customers of a Steel Manufacturer.
- Demand estimation & feasibility for a domestic all cargo Airline.
- Market study on the international cargo industry for cargo forwarding business.
- Market size estimation for skin and neural care products.
- Demand estimation Study for a lifestyle shopping mall in kolkata.
- Demand estimation Study for an exclusive Fashion Boulevard in Delhi.
- Feasibility & demand & supply estimation for a commercial cum residential Cum shopping mall cum entertainment complex of international standards.
- Feasibility, concept testing & demand estimation for a privately promoted ,Industrial estate.
- Demand & Supply for IT related construction services.
- Demand estimation study for an integrated township development in Ghaziabad.
- Study to understand housing preference, for location and property type in Raipur for developing a township.

Most assignments required interactions with Central and State Govt. departments, Chambers of Trade & Commerce, Industrial Development Corporations and other local statutory agencies and key players for obtaining information and opinions

RESEARCH EXPERIENCE:
More than 10 years of Market research experience having worked in the areas of Consumer research, corporate research, Social research, advertising research & Trade research. Has worked with AC Nielsen as its Field Executive and then as a Senior Field Executive from 1994-2001.

(Since 2002 as managing partner for Market Research & Information Group which is independently handling Market research & consultancy projects).

MARKET RESEARCH ASSIGNMENTS UNDERTAKEN:

- Product test, U&A and Brand Image studies FMCG,child care, Hair care, skin care, oral care, fabric care, beverages, confectionery, consumer durables,, Automobiles etc.
- Tracking studies
- DAR/WAR studies
- Studies on Advt.effectiveness
- Study among professional still & video camera users
- Customer satisfaction studies.
- Study to understand triggers and barriers to mobile communication among lower S.E.C and income group
- Study among users of SMSs in vernacular languages
- Study among farmers on Pesticides for Cotton Pest.
- Listing of Tractor owners in various states.
- Census study of Chemists in 40 cities of Rajasthan, Haryana, U.P. and Punjab.
- Census study among shops stocking Cameras and cells (Photo studio, General store, Pan shops etc.)
- Census study of shops selling garments in 5 districts of Rajasthan.
- Census (Pharmaceuticals, camera & Magnetic tapes)
- CATI (Computer Aided Telephonic Interviews)
- CAPI (Computer Aided Pursuation Interviews)
- Social Research
- NFHS (National family Health survey)
- Benchmark study on primary Health worker performance
- Family planning survey
- Rural Health survey
- Agricultural Research